We wanted the naming and brand to focus on the main faeature (transport) but also to relate to the urban context and to use a communication style close to active/sports fashion, away from the dull low/mid range kitchen products. Creating as an independent brand endorsed by the company was a great leap forward for Valira.
This logotype proposal was part of the larger product innovation project where Nomad was created and designed.
![](https://cdn.myportfolio.com/722fc08e79090a2d18bbad3edeb8abff/40d27c4ddb71b283b4dd6290_rw_1200.png?h=8dfb252ab374f1d679c2a7d9ec023f73)
![](https://cdn.myportfolio.com/722fc08e79090a2d18bbad3edeb8abff/7cda7ee8890bcf2df89f07db_rw_1200.png?h=6b021bd31ab0f5ea615f674ab2aa6622)
![](https://cdn.myportfolio.com/722fc08e79090a2d18bbad3edeb8abff/8eb3b4ef733e4ae8c3596464_rw_1200.jpg?h=9f41120e3910d35819801653c6b2500b)