Because graphic design is a young discipline it has not yet developed a design culture around professional practice. One of the pending tasks is the creation of a solid criticism equivalent to disciplines such as architecture or cinema. Most of the popular online discussions do not have the right tools to assess projects globally and are generally focused on formal aspects. To be able to value contemporary design this work proposes a model of analysis with a systemic perspective, putting projects in relation to the context and paying attention to its social, cultural and economic impact.
A. Changes in the structural concepts of design
Changes in the concept of author
The concept of unique authorship
Public image of the design
Culture of design and working conditions of the project
Changes in the concept of author
The concept of unique authorship
Public image of the design
Culture of design and working conditions of the project
Changes in the concept of audience, reader or user
The passive consumer subject
Ways of user participation in the design process
The designer as creator of frames and criteria
Ways of user participation in the design process
The designer as creator of frames and criteria
Changes in the concepts of designer and client
The designer-client paradigm
The role of the brief
Creativity and phases of the project
Alternative models for the client-designer
The role of the brief
Creativity and phases of the project
Alternative models for the client-designer
Changes in the concept of project
Production mindset vs. creation of systems
The intangibles of the project
Changes in the objectives of the projects
The impact of 'design thinking'
Design and politics
Design as a change agent
The intangibles of the project
Changes in the objectives of the projects
The impact of 'design thinking'
Design and politics
Design as a change agent
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B. Current spaces and models of criticism
Types of criticism and current media
Analysis of current criticism
Authors and reference texts
Comments versus criticism
Resistances and obstacles to criticism
The formal debate
Projects in context
Context and meaning
The systemic approach
Objects over white background
The mediation of the awards
Profile of projects that are subject to criticism
Criticism and design definitions
Writing for the nonprofessional public
Designers and design critics
Analysis of current criticism
Authors and reference texts
Comments versus criticism
Resistances and obstacles to criticism
The formal debate
Projects in context
Context and meaning
The systemic approach
Objects over white background
The mediation of the awards
Profile of projects that are subject to criticism
Criticism and design definitions
Writing for the nonprofessional public
Designers and design critics
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C. Proposal of a systemic critique model
Components of the outcome of the project
Components of the project
Criticism components
Criteria and contributions of the criticism
Uses of the model
Analysis of texts
Analysis of critical media
Conclusions, bibliography and case studies
Components of the project
Criticism components
Criteria and contributions of the criticism
Uses of the model
Analysis of texts
Analysis of critical media
Conclusions, bibliography and case studies
Components on the projects available to criticism
Thesis cover with the words: impact, assessment, context, criteria, analysis, design culture, promotion
Project profile according to the leader: client, designer or user
Wine and telecom graphics analysed in relation to the cultural, social and economical context.
Criticism analysis, labelling the subject of each paragraph
Design media analysis: focus, stages, protagonist, depth, type of media and style