Nomad logotype and naming

Naming and communication team: Joan Vinyets, Georgina Miller, Marc Morros.

BrandingGraphic Design
We wanted the naming and brand to focus on the main faeature (transport) but also to relate to the urban context and to use a communication style close to active/sports fashion, away from the dull low/mid range kitchen products. Creating as an independent brand endorsed by the company was a great leap forward for Valira.
This logotype proposal was part of the larger product innovation project
where Nomad was created and designed, soon in Behance.

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