Proud to be in the team who created the first generation of Nomad
This project was done at Eggo, an innovation consultancy I was working back in 2004. Valira asked us to come up with a new product that would improve the experience of transporting and eating homemade food at work. That became the Nomad, a product that went beyond the existing lunchbox offer and created a new category. It's been one of the most rewarding projects I've ever done, it was a great experience working with such talented teammates.
Social impact: helping people to save time and money
Eating out everyday is expensive, but before Nomad bringing your own food was a poor experience, the product didn't work and it was embarassing to carry the supermarket plastic bag around. Making a good quality product made it easy, and the nice design dignified the experience. Now you didn't feel poor, you felt healthy and smart.
Economic impact: relaunched a traditional company
As the product sales grew Nomad has has become a product line with numerous variations in size and styles and it's still leading the sector 10 years later. This product has been a great contribuition to the company with 25% of the company sales in 2013*.
User Centered Innovation
The product concept was born out of extensive user research incluiding anthropology techniques, and detailed user needs analysis. The project was developed with a strong multidisciplinary approach, combining members from anthropology, product design, graphic design and business administration members.
links and sources
You can find the naming and branding project here.
http://www.diaridetarragona.com/portadas/EC180312G07.PDF (in catalan)
http://www.viaempresa.cat/ca/notices/2013/06/cultura-tupper-amb-segell-reusenc-926.php (in catalan)