Join the NGOs ("Suma't a les ONG socials")
The Barcelona city council asked an NGOs association to create a campaign for Christmas time. The goals was to engage citizens with local NGOs and raise awareness about their work. The idea was to shift the Christmas spirit to a year-round commitment with local NGOs. The ads linked to a database site that helped to find the organization that better suited your profile and availability.
Real people instead of dreamy perfumes
Like many cities Barcelona is dazed with lihgts, ads and credit cards. It was a pleasure to feature real people with real needs in the middle of this desire climate.